Wakeup Wednesday: Spotting Ads on Social Media

Can young people always recognise when what they’re seeing on their social media feed is an advert? The evidence suggests there’s a good chance they might not. What often complicates matters is that many ads are virtually indistinguishable from a regular social media post. They’re frequently designed to be funny, exciting or cool, which distracts younger users away from the reality that they’re being sold something. Our #WakeUpWednesday guides has some top ideas for helping youngsters to spot ads like a pro!

In the guide, you’ll find tips such as paying attention to the account name, studying the hashtags for clues and being savvy with high numbers of likes and shares.