Creative Media

Subject Leader

Mrs Sanghera

Subject supports the whole school curriculum intent statement by ensuring:

Students in KS4:

  • Will understand and apply the fundamental principles and concepts of digital media including factors that influence product design, use of media codes and conventions, pre-production planning techniques, legal issues and creation/publishing/distribution considerations
  • Will develop learning and practical skills that can be applied to real-life contexts and work situations
  • Think creatively, innovatively, analytically, logically and critically
  • Develop independence and confidence in using skills that would be relevant to the media industry and more widely
  • Design, plan, create and review digital media products which are fit for purpose meeting both client and target audience requirements.

Curriculum Journey:

You will study 2 mandatory units and choose 1 optional unit.

The two mandatory units are:

  • Unit R093: Creative iMedia in the media industry

This is assessed by taking an exam. In this unit you will learn about the media industry, digital media products, how they are planned, and the media codes which are used to convey meaning, create impact and engage audiences.

Topics include: The media industry, factors influencing product design, pre-production planning, distribution considerations etc.

  • Unit R094: Visual identity and digital graphics

This is assessed by completing a set assignment. In this unit you will learn to how to develop visual identities for clients and use the concepts of graphic design to create original digital graphics to engage target audiences.

Topics include: Develop visual identity, plan digital graphics for products, create visual identity and digital graphics.

The optional unit you will study is:

  • Unit R096: Animation and audio

This is assessed by completing a set assignment. In this unit you will learn how to plan, create and review animation with an audio soundtrack. Topics include: Plan animation with audio, create animation with audio, review animation with audio.

Extra-curricular Information:

  • Revision Sessions
  • Period 6 sessions.
  • Additional Homework Challenge Tasks.

Possible areas of future study:

The knowledge and skills you develop will help you to progress onto further study in the media industry. This may be other vocational qualifications including the Level 2 or Level 3 OCR Cambridge Technicals in Digital Media and/or Information Technology; the T Level Qualification in Digital Production Design and Development or Media, Broadcast and Production; or the Media and Broadcast Assistant Pathway Apprenticeship or A-level Media Studies.

The qualification also helps to develop other transferable skills including creative thinking, digital presentation, planning and problem solving that will be valuable in other life and work situations.

Possible future careers:

There are many potential career opportunities that studying creative media can bring. The skills are transferable in this modern digital age. Potential career paths could include content creation, web designer, animator, games developer, graphic designer, sound editor, scriptwriter etc. The list is endless!

Additional help/support/links:

GCSE Pod (access to students in school)

Cambridge Nationals – Creative iMedia Level 1/Level 2 – J834 – OCR